To begin, I am happy to say that my professional services company, Social Media Consultancy, has provided excellent service to take my university examination. The services they provided helped my personal and professional goals alike. They were efficient with their customer service and made sure that everything was done on time.
Now, having said all that, I realize that taking my university examination is different than social media consulting. It takes a little more than just advising. It requires solid, attentive listening skills and, most of all, effective communication. My services company was and still is very capable of helping me strategize and think about my options moving forward.
However, I am not a student who needs help strategizing and planning. In other words, I don’t need my social media consultancy to tell me what to do next or how to proceed. I’m in a perfect position right now to take my own digital marketing analytics course and figure things out for myself. I know that others don’t have that luxury and are much better off engaging their social media consultants to guide them through the curriculum.
Still, I can tell you that I certainly learned a lot from my social media consultancy class. The lessons I learned were surprisingly simple, as long as you look in the right direction. For example, I realized that when someone asks me questions, I respond with an introspective question: “What does the question imply?” This is a useful way of asking questions that get to the heart of what people want to know more about, so that they can make informed decisions.
In other words, I didn’t take my university examination one-hundred percent but I did it smartly. I took a look at my website, found some problems, and worked to fix them. Then, I took a look at the traffic levels to my site and made the necessary changes. I then wrote about these issues, posted some notes on my blog (which got her interested in learning more), and participated in a forum. In this way, I was able to work through the issues that were influencing my performance.
If I’d taken my university examination and failed miserably, I probably wouldn’t have been able to find the answers to the questions that were bothering me. However, by participating in my community, I was able to find out how my actions directly reflected on me. Sometimes, it’s easier to make changes if you’re directly affected. When you participate in a social media or digital marketing consultancy firm’s classes, you’ll discover many other ways in which your actions are having an impact on your business, your reputation, and your bottom line.
There’s no doubt that social media and digital marketing consultancy firms will continue to shape the landscape of how we interact with one another and with our customers. Whether you take my university examination or not, you’ll be affected by what people are saying about your business every minute of the day. Don’t ignore these comments, because the next time you post on your status bar, you might end up regretting it.