First and foremost, when it comes to online business, there is a certain corner of the global market, catering specifically to particular groups with specific needs or interests. That’s why some countries, like Singapore, have what we call ‘Westernised’ Universities – those that are predominantly Western-influenced, with a strong academic focus on the liberal arts and sciences. Within this niche, there are different sub-niches; business and administration, management, law and finance, engineering and business, health care and social work, and so on. Some niches cater to a much smaller sector of the population, usually with less education, or a very limited curriculum. These are the ‘sectors’. Online English tutoring is therefore more tailor-made for these smaller populations – for example, the UK business and administration niche, or the Singaporean MBA.
The second type of niche is the larger one, which encompasses all of the other niches: teaching online English, teaching English as a foreign language, business coaching and mentoring, management consulting and management training. The problem with these two is that many English teachers who are hired by these bigger markets often do not possess the requisite knowledge of the language that will be required to help students learn it. So these teachers are, in effect, hiring freelance online teachers who are not really equipped with the requisite skills to help their students learn it. It is important to recognise the difference between these two types of teacher-recruitment strategies.
So, what are these smaller but still important niches? The smallest of these is the teaching online English niche. In this niche, you will find specialized tutors who can help students understand the basics of the language and the structures of the sentence. In fact, some of these tutors will help students learn vocabulary, grammar and usage – which is, essentially, what you get when you hire an English tutor in any of these other smaller niches.
So, which of these smaller niche English tutoring niches will you want to target? That depends on your needs and what you will get out of your teaching. Some students simply need to have their conversations understood by someone who speaks the language fluently. Other students will be studying a language that is not their own to learn proper pronunciation and grammar.
In either case, you can find the exact type of tutor you are looking for by using the search engine. You should just look for online teacher jobs in the search results and go down the list. Once you have narrowed your list down to the niche you want, you will want to click on each of them to read more about them. Look for reviews of the specific online teacher job. If you read these reviews and find many positive things about the niche, you can feel safe in hiring that person to help you with your teaching online English.
However, if you come across a negative review, stop immediately. Do not fall victim to what could be a scam. Some internet scammers will even tell you that these teaching niches are very popular. They are only trying to get you to pay for the tutoring, but in reality, these smaller internet marketing niches are not that popular at all.
Your best bet is to just keep looking until you find the perfect online English tutor. These tutors are usually more experienced and know more about the teaching niche than the average teacher. And since they work online and do not face the same kinds of competition as larger, well-known companies, they tend to have lower prices for their services.